'Maturity of Realty'

Post caring for ‘Brand’ another milestone has evolved that brings to the buyers’ prerogative the option of “SMALL BUILDERS”. It is fine. Any trustworthy “Small Builder” may deliver a “good product” but what we need in this segment of products is that it also has to be ‘MATURE’ – in all faculties of real estate.

A word of advise, to Gen Next or the new ‘ENTRANTs’ or small developers —they should concentrate on making his project self-driven rather than building on others’ image. Image is based on how well one’s projects sell. To begin with, the focus should be to keep the prices comparatively on the lower side. Additionally, he might have to offer a degree of services that most other builders would not. He might even consider cutting down on the time of processing. It usually takes time to complete all legal formalities, and clearing all the queries related to a specific property. Thus lesser time of delivery would be an additional service which increases the buyer’s comfort level and also makes the builder more reliable in the eyes of the buyer.

As there’s no set rule in this trade, try various modus operandi  to earn success in the real estate market. So as it is a world of BEWILDERNESS and chaos, a good fire-fighting approach will always yield well.

In very critical marketing situations, a smart approach would lie in “lateral thinking” – taking a chance with unequally different approaches.

There’s no “INVENTING THE WHEEL” truth in this trade. Effective real estate consultants turn around fortunes of ailing projects and developers by virtue of creative and innovative ideas.

For the sake of consolidation, in this sector, by ‘Small Builders’ in particular, the ‘New ENTRANTS’ will shape up the business scenario by maturing in due course of time.

The Real Estate sector has witnessed some changes of late, which have primarily been brought about due to MICRO Economic DYNAMICS. In this trade, the phase of maturing has been set in motion with speculators giving way to actual end-users; with tier II and III cities realizing their potential.

A logical analysis suggests that the pent-up demand and rates are in the process of being rationalized, indicating MATURITY in the sector.

Better life style is today’s demand. To provide ready solutions, the trend of supply in the form of customized opinions is on the rise. This trend aims at value addition, which is good for real estate.

Focus on core competencies, strategic partnerships, public–private JVs (PPP), will certainly ensure consolidation, and that is weeding out certainly some aspects of bewildered state of affairs by increasing the maturity of the trade.